Launching a New Kind of Golf Shoe By Alma Mater Footwear 

In 2025, Alma Mater Footwear, a luxury sneaker company based in Malibu, California, prepared to enter the golf market with the launch of its first golf shoe, The Beta. Most golf shoes force players to choose between stability and comfort, but founder Eric Sarin – an avid golfer and footwear veteran – believed there was a better way to build a performance golf shoe without sacrificing comfort or style. To bring this innovation to life in the golf industry, Alma Mater needed a strategic partner who could translate this new product design into a compelling, credible story in the golf industry.

Working with our partners at Trestle Collective, we collaborated closely with the Alma Mater team to help shape the brand’s golf-specific narrative and launch strategy to introduce The Beta with credibility and momentum. Through strategic planning, targeted media outreach and an advance sampling program designed to engage key media, influencers and industry insiders ahead of the 2026 PGA Show, we positioned Alma Mater as a serious new entrant in golf footwear and built early awareness, validation and anticipation within the industry.